Partnership renewed between Airtel Money and Baobab Banque Madagascar. A step forward in financial inclusion. Thanks to the strategic partnership between Airtel Money and Baobab Banque Madagascar, banking transactions accessible 24/7 from or to a mobile phone can now be carried out more easily. This is the main advance brought by the strategic partnership whose renewal was signed yesterday between the two long-standing partners.

Innovation
Through this collaboration, customers of Baobab Banque and Airtel Money can instantly transfer money between their bank account and their electronic wallet, in both directions. "With this bank to wallet and wallet to bank service, operations are available 24 hours a day, 7 days a week, directly from a mobile phone, via the My Baobab application or by dialing *4365#," was explained during the press conference presenting the service. An innovation that responds to the concrete needs of users, as it avoids trips to a bank branch or service point for many routine operations. Customers can fund their Airtel Money wallet from their bank account to make payments, settle bills, or buy phone credit. Conversely, funds received in their mobile wallet can be immediately transferred to their bank account in a secure environment.

Time Savings
Intended for individuals as well as small entrepreneurs, merchants, and self-employed workers, this service represents significant time savings and better cash management. "This partnership reflects our desire to make financial services accessible to all, while concretely improving our customers' experience," emphasizes Heritiana Andrianalisoa, General Director of Airtel Money Madagascar. A way of reminding users that they can now manage their money more easily, whether sending funds, buying credit, or paying bills in just a few clicks. For Emmanuel Signou, Deputy General Director of Baobab Banque Madagascar, "this alliance illustrates the bank's commitment to bringing banking services closer to daily life and contributing to the transformation of the national financial landscape through simpler and more innovative solutions."

Particular Importance
The development of this type of solution is particularly important for Madagascar. Despite progress made in recent years thanks to the growth of mobile money, a large part of the population remains excluded from formal financial services. By facilitating exchanges between electronic wallet and bank account, Airtel Money and Baobab Banque hope to encourage more Malagasy to use secure financial services adapted to their daily needs. Beyond the technological aspect, this partnership helps reduce the gap that still existed between mobile money services and the traditional banking system. It thus contributes to building a more fluid financial ecosystem where different payment methods become complementary.