BNI Madagascar renews its commitment to youth entrepreneurship. The 2026 edition gives special focus to women entrepreneurs.
BNI Madagascar has officially launched the seventeenth edition of the Young Entrepreneur Trophy (TJE), an annual competition designed to promote entrepreneurship among young Malagasy people under 45 years old. This year, the bank places particular emphasis on female entrepreneurship, which it considers an essential lever for the country's economic development.
Applications have been open since June 29 and will continue until September 1, 2026. Through this initiative, the bank invites young entrepreneurs and innovative project leaders to compete in two categories adapted to the maturity level of their activities.
The first category, TJE Startup, targets project leaders or businesses created less than a year ago. Candidates must be under 45 years old and present an innovative project based on a coherent business model and led by a competent team. According to Hanta Rakotovao, director of strategic partnerships at BNI Madagascar, this category represents a genuine opportunity for young people wishing to realize their entrepreneurial project.
The second category, TJE Croissance+, is reserved for business leaders under 45 managing an existing company for at least one year with annual revenue exceeding 60 million ariary in 2025. It rewards businesses offering innovative products or services with strong development potential.
Beyond the recognition offered by the competition, BNI Madagascar plans financial support to boost winners' growth. The TJE Croissance+ category winner will receive credit up to 100 million ariary at zero interest for the first year, while the TJE Startup winner can obtain credit up to 50 million ariary, also interest-free for the first year.
For Ndrina Ralaimanisa, director of public and institutional relations at BNI Madagascar, the Young Entrepreneur Trophy reflects the bank's commitment to entrepreneurship. By supporting young talent, particularly women entrepreneurs, BNI aims to contribute to the emergence of innovative companies that create jobs and drive growth for Madagascar.
Participation conditions and eligibility criteria for each category are available on BNI Madagascar's official website.