Arthur Razafimahaleo, operations director of Central Hotel in Tsaralalàna, believes that better collaboration between tourism sector players and the state could fully unlock Madagascar's tourism potential. What are Madagascar's main tourism assets today, often underestimated? Madagascar is a highly sought-after destination for its exceptional biodiversity and rich cultural heritage. While coastal regions primarily attract leisure tourists, Antananarivo welcomes mainly business clients and transit travelers. The capital is therefore a strategic point that must be considered in sector development. Tourism also generates numerous jobs, both direct within establishments and sites, and indirect benefits for local populations. Despite this potential, tourist numbers seem to be plateauing. Beyond infrastructure shortages, what measures could be implemented now? If I had to identify one priority, it would be sanitation. This is a major issue, too often neglected, that severely penalizes the country, particularly the capital. We need genuine collective awareness, accompanied by concrete measures. In Antananarivo, the presence of waste in public spaces and certain precarious situations can create a sense of insecurity among visitors. This greatly damages the destination's image. Sanitation and enhanced security must be priorities. Recent kidnapping and disappearance cases, widely shared on social media, fuel concerns. What impact does this situation have on tourists and the sector? The current situation has real international impact. In our establishment alone, we've recorded numerous cancellations since disappearance cases dominated social media. This trend is also reflected in flight bookings to Madagascar. On our side, we requested municipal support and now benefit from regular police patrols outside Central Hotel to reassure our clients. You also worked in the Seychelles. Compared to other Indian Ocean islands more advanced in tourism development, what makes the difference today? We have exceptional landscapes, but the services offered and infrastructure remain insufficient. Beyond a few specialized establishments, offerings are still limited and poorly integrated. It's rare to find services such as childcare, currency exchange, or a real range of leisure activities directly offered within establishments. Yet we have the necessary skills to offer visitors a much more complete experience.