The Ady Fototra program calls for citizen engagement, with young people as primary targets. The Move On Vakinankaratra movement is where it all begins, led by Valérie Rabemananjara.
The Ady Fototra program has been officially launched to advance the vision of a "Madagasikara Mahatehonina," where every citizen becomes an agent of change. The country's transformation starts with individual change, then extends to families, communities, communes, regions, and ultimately the entire nation.
It all stems from the Move On movement, officially created in 2014, which defines itself as a citizen movement independent of any political party, present in several countries and various regions of Madagascar.
Ando, also known as Jahboad, one of the program's initiators and Move On member, describes this mobilization as a multi-headed hydra of thinking. The new dynamic, launched since October 2025, led to the opening of the Move On Vakinankaratra branch in February 2026, directed by Valérie Rabemananjara, to strengthen grassroots actions.
For the leader, "national refoundation" requires rebuilding civic values. The program addresses major challenges including loss of civism, lack of collective responsibility, educational system difficulties, environmental fragility, and lack of prospects for youth.
Encouraging Results
Since March 2026, Move On Vakinankaratra has multiplied field actions. Awareness sessions were organized in schools, accompanied by civic training, leadership activities, community actions, and environmental initiatives. The movement is also preparing an Ady Fototra Festival featuring conferences, awareness activities, and a pilot village.
According to the movement, initial results are encouraging. In just three months, intervention requests from schools and communities have multiplied, filling the activity schedule completely. Move On also reports pilot schools with over five thousand students and pilot districts and regions. To assess impact, the movement is developing an Android application to collect statistical data and citizen feedback.
Among flagship projects is the creation of an integrated agroecological site, designed as a sustainable local development model. This project will combine sustainable agriculture, food autonomy, youth training, waste recycling, local product processing, environmental awareness, and bioenergy and digitalization solutions.
Financed mainly by voluntary member contributions, local support, and material partnerships, Move On affirms its independence and remains open to international collaborations sharing the same values. The movement emphasizes its non-partisan nature and states that school interventions focus exclusively on civism, civic values, and personal development.