On July 10 and 11, the Fair for Credits and Investments will bring together financial actors and project leaders at Ivato to discuss financing and innovation. Finance and innovation will take center stage on July 10 and 11 at the International Conference Center in Ivato for the second edition of the Fair for Credits and Investments, organized by Assist & Co. Open to the public with an entrance fee of 5,000 ariary, this event aims to create a meeting space between financial institutions, entrepreneurs, and project leaders seeking tailored solutions to develop their activities. "This is a new event in Madagascar that provides a platform for banks, microfinance institutions, and project incubators," explains Rojo Maharo, founding president of Assist & Co. According to her, when entrepreneurs seek financing, they typically turn to these structures. Support The fair aims to facilitate exchanges between project leaders and financial organizations to help them in their search for financing and resource management. This new edition, under the slogan "Finance and Technology," highlights the complementarity between these two fields. Digital solutions, financial education, and fintech are now presented as tools to make financial services more accessible and better suited to the needs of entrepreneurs, craftspeople, families, and project leaders. Through this fair, Assist & Co wishes to make this event a genuine platform of opportunities open to the general public, emphasizing technology as a lever for development and a factor for economic growth. The previous edition was considered a success by the organizer. It targeted an audience already prepared for financial procedures, particularly banked individuals, companies with a tax and statistical identification number, and project leaders meeting credit eligibility criteria. "Our target was already informed, composed of people capable of accessing financing. They were credible and eligible, which allowed everyone to find an opportunity matching their needs," emphasizes Rojo Maharo.