The launch carnival was led by numerous dignitaries and nobles from across Madagascar on September 14 in Morondava. The Malagasy new year of 'unity' among Malagasy people, in accordance with 'Lohataona'—literally the head of the year—is currently being celebrated since September 14 in Morondava. 'The tsimandrimandy should take place on Thursday night, so the following day should mark the new year,' according to Félice Adolphe, president of the gathering of great Sakalava of Madagascar. Five days of open celebration, featuring a carnival, traditional dance and music performances, conferences, visits to sacred sites, and more. On the final day, blessing rituals for all Malagasy people, without distinction, and for Madagascar will conclude the 'taom-baovao malagasy iraisan'ny Malagasy.' 'After Ambilobe in 2025, we accepted to host the celebration of the following year,' adds the president of Vovonan'ny Sakalava Miray eto Madagasikara, the Malagasy name of the association. The highlight of the event will be the erection of a statue or, perhaps, a 'standing stone' as a unifying memorial. Apparently, various economic actors in the region—hoteliers, tourism agencies, and others—are positively following the movement. Indeed, the city of Morondava is experiencing increased visitor numbers in mid-September. Slowly but surely, this Malagasy new year of 'unity' among Malagasy people, or 'Lohataona,' is beginning to convince Malagasy citizens. 'There are people from all corners of the country, as well as monarchs and nobles, coming from all regions of Madagascar,' concludes Félice Adolphe. This unification initiative is a commendable undertaking that began in the late 2010s and has already been celebrated in several cities across the island.