Mahajanga will host the national celebration of World Tourism Day under the theme "Digital and Artificial Intelligence to Rethink Tourism." The city will bring together tourism stakeholders in September. The World Tourism Day celebration will take place from September 24-27 in this flower city. The Boeny region offers numerous opportunities to explore. "Over a hundred bird species are recorded there. Mahajanga deserves to be a showcase that will proudly display Madagascar's colors," emphasized Tourism and Handicrafts Minister Lucie Vololoniaina during a press conference held at Radisson Blu Antananarivo yesterday to present the main lines of the national celebration, alongside Madagascar's National Tourism Office.
Key Opportunity
This edition's theme, "Digital and Artificial Intelligence to Rethink Tourism," invites reflection on sector transformation, particularly in how travelers search for destinations and how professionals personalize their offerings. For Madagascar, these technologies offer a key opportunity to increase the visibility and accessibility of its tourist sites. This event will also showcase the Boeny region through its tourism offerings, handicrafts, expertise, and natural heritage. Over a hundred exhibition stands, conferences, a carnival, and numerous activities will mark this event.