Modern scribes are now being neglected. Today, those who appear most on smartphone screens are the ones being followed and listened to. They know how to speak, impress young people, and attract businesses. New technology is gaining increasing momentum. Yes, it would still be absurd to say it serves no purpose. It is unavoidable. It forms a bridge between homo economicus and homo connectus. No wonder advertisements and displays are now managed by stars of new media, at the expense of certain press outlets loyal to the old game. The "game" has changed! In a place vulnerable to flooding, knowing how to swim is hardly a lasting solution. One must adapt. Indeed, information professionals are getting on board. Articles published in newspapers, programs once broadcast on television or radio are now streamed live on social networks, particularly Facebook. Conversely, the public, mostly young, "scrolls" through them without hesitation, except for a few flashes of information, impressive in their open or implicit form. "Young people, for the most part, show little interest in information delivered by conventional press. They are more into talk shows. For them, the press is synonymous with politics, therefore for the old. Furthermore, students are forced to follow it because not only do their studies depend on it, but teachers demand it," observes telecommunications engineer Sandrinet Randriantsoa. Current celebrities seek scenes tinged with humor, relatively crude language, or facial expressions—assets capable of capturing public attention. This image, although everyone is convinced it can lead both to success, that is, to the creator's profit, and to the dumbing down of the population, should not lead to lumping all these rising stars together. Many content creators stimulate the mind. This path deserves to be highlighted. Truthfully, communication through social media seems fluid. It is precisely this expression without rhetoric or allegory that captures youth. "They no longer have time to decode the message. They appreciate people who get straight to the point," explains apprentice sociologist from Université d'Ambohitsaina, Vincent Colin Andriamahenika. Moreover, the Fañavaozana regime, although it does not openly display its position, favors social network celebrities. On one hand, the government, convinced of their "art of persuasion" through follower numbers, subtly steers them toward its political ideology. Certainly, this strategy is practiced in various nations worldwide. However, that of the Great Island seems completely unprecedented. Facebook thus becomes a battleground for outrage and public defamation, in short, for misinformation. From another angle, the overthrow of the Rajoelina administration would have been swift, thanks to communication largely driven by influencers. Therefore, for fear that this might happen again, or rather out of fear of a reversal of fortune, those in power lavishly pamper these new opinion leaders. Iss Heridiny