Business opportunities linked to green and blue value chains were promoted over three days, with operators seeking new horizons. Mbola Voahangy, a craftswoman specializing in banana fiber transformation, aims to expand her start-up further. "I aspire to new opportunities, new orders, especially from abroad. My start-up has faced many difficulties, but my activity is holding strong. It deserves new horizons," she explains.

Through around ten products made from plant fibers—including interior decoration items, bags, carpets, and poufs—she participated in the green and blue economic fair organized on August 14, 15, and 16. The event gave her the chance to forge new partnerships and expand her customer base.

The event aimed to promote the green and blue economy of the Atsimo Andrefana region. Food processing companies such as Malakass with its cassava flour, Menatsook with sea urchin derivatives, and women's cooperatives from landscape restoration or social protection activities producing honey or ecological charcoal were besieged by visitors. Products were well-packaged and labeled, moving away from bulk items piled in baskets and sold informally. Dried fish and shrimp, in particular, benefited from better presentation.

Consuming organic and appreciating local products were the sales arguments, and the public embraced the various products and activities related to the green and blue economy presented across twenty exhibition stands. A series of conferences was organized at the Chamber of Commerce and Industry alongside the fair. Green and blue value chain opportunities, available financing and credit, and operators' experiences were discussed.

Discussions also highlighted persistent challenges, particularly regarding market outlets. Many wish to expand their customer base, though it remains limited. Panelists and participants emphasized client demands, as artisans often lack professionalism and reliability.

In this context, professional training for young people appears as a priority. The example of "Tulé'art recycling," which trained youth in waste transformation, is notably worth following. The fair was organized by the Ministry of Environment and Sustainable Development, the Ministry of Agriculture and Food Sovereignty through the Tefiala project, FAO, GEF, and local entities including the Southwest Business Center (Carso), NGO Tany Ifandovana, and NGO Saramba Initiative.

"I can only express my satisfaction. This event has once again put Toliara and the Atsimo Andrefana region in the spotlight. We have much to make known. We have particular resources," says Lanto Rakotoarivelo of "Art Lanto Design," a specialist in sea rush fiber craftsmanship.