The Vak'Ranty 2026 fair was officially launched on August 13, 2026 in Antsirabe. This inaugural edition brings together more than three hundred participants from the seven districts of Vakinankaratra. It highlights local production and aims to offer greater opportunities for producers and businesses in the region.
Under the theme "Ainga vao ho fampandrosoana maharitra," meaning "A new momentum for sustainable development," the event is dedicated to promoting Malagasy products. It also serves as a platform for showcasing local production and supporting Madagascar's economic development.
During the official launch, High Adviser of the Refoundation Colonel Thierry Rampanarivo emphasized the importance of valuing and consuming Malagasy products. For him, local consumption is a means of supporting producers and strengthening the country's businesses.
This approach also aims to foster job creation. By developing production and encouraging consumers to prioritize Malagasy products, local enterprises can benefit from a larger market and better development prospects.
The Vak'Ranty 2026 fair seeks to bring local production closer to consumers. The participation of representatives from all seven Vakinankaratra districts showcases the region's production diversity and increases visibility for local actors.
Colonel Rampanarivo also encouraged the region to develop quality and competitive products. This improvement is presented as essential for local productions to expand beyond the regional market.
The objective extends beyond Vakinankaratra consumption. Products must first conquer the national market before seeking new outlets across Africa and internationally.
This ambition depends on producers' and businesses' ability to meet consumer expectations. Quality and competitiveness must accompany the promotion of Malagasy products to access new markets.
With over three hundred participants, Vak'Ranty 2026 provides visibility to actors from the seven Vakinankaratra districts and promotes local production. Through its theme, the event positions local production as a driver of Madagascar's economic development while encouraging producers to improve competitiveness and progressively target national, African, and international markets.