RavinalaAirports and TotalEnergies Marketing Madagasikara have joined forces for a good cause. The two companies have formalized a corporate social responsibility partnership aimed at amplifying their social and environmental impact in the territories where they operate, particularly around Antananarivo and Nosy Be airports. Convinced that social and environmental challenges require collective mobilization, the two partners are pooling their expertise, resources, and commitments to develop high-impact actions for the benefit of populations living near Antananarivo and Nosy Be airports.
Coordinated Approach
This partnership continues the CSR initiatives undertaken by both companies. By sharing common intervention zones, they are now choosing to strengthen their actions through a coordinated, voluntary, and solidarity-based approach that creates lasting value for communities. The actions undertaken within this partnership will focus on five priority areas: supporting education and youth integration; empowering women and including vulnerable groups; raising road safety awareness among neighboring communities; protecting the environment and promoting eco-responsible behavior; improving energy access for populations in territories where both companies operate.
The companies have decided to take immediate action by deploying several concrete projects in the first year of partnership. These include: supporting associations working to re-enroll vulnerable children from Antananarivo public primary schools; deploying the "Breaking the Rules" initiative, winner of TotalEnergies' Act for Impact program, aimed at combating period poverty through distribution of reusable sanitary pad kits to young girls in Nosy Be to promote their well-being and confidence; organizing road safety awareness campaigns for neighboring communities; implementing sustainable energy solutions for local communities in the operational zones of both entities.
Lasting Impact
Beyond a shared commitment to corporate social responsibility, this partnership demonstrates companies' ability to unite their forces to provide concrete responses to territorial development challenges. By combining their expertise and local presence, RavinalaAirports and TotalEnergies Marketing Madagasikara aim to generate lasting impact for Antananarivo and Nosy Be communities while contributing to Madagascar's sustainable development goals.
"This partnership with TotalEnergies Marketing Madagasikara illustrates our conviction that an airport's performance is also measured by its ability to create value for surrounding communities. We share with TotalEnergies not only operational sites, but above all a common vision: CSR commitment rooted in concrete and sustainable action. By uniting our efforts around education, women's empowerment, road safety, and the environment, we want to provide tangible responses to the needs of populations near Ivato and Fascène," declared Daniel Lefebvre, General Director of RavinalaAirports.
For Khedija BEN OTHMAN, General Director of TotalEnergies Marketing Madagasikara, "this partnership with RavinalaAirports reflects the conviction that collaboration between committed companies can generate lasting positive impact. Together, we are working to build a more responsible, more solidarity-based, and more inclusive future for Madagascar."
Economy
Partnership: RavinalaAirports and TotalEnergies Marketing Madagasikara Serve Local Communities
Source: Midi Madagasikara