Produce more, produce better, and adapt to climate challenges. This is the objective pursued by AfricaRice in Madagascar, where the organization is multiplying actions to modernize the rice sector. AfricaRice presents its innovations at Fier Mada. Present in Madagascar since 2015, AfricaRice works in partnership with Fofifa to develop solutions tailored to the needs of rice farmers. Between 2014 and 2024, twenty new rice varieties have been approved, while more than 300 others have been tested to identify the most productive and climate-resilient ones. The organization has also intervened on 340 sites and established 25 innovation platforms designed to bring research closer to the field. Beyond research, AfricaRice focuses on technology transfer. More than 300 demonstration plots have been set up and more than 3,000 producers now use the proposed innovations. More than 1,500 farmers, as well as 1,120 technicians and trainers, have benefited from training aimed at improving farming practices. Mechanization is another lever. Seeders, fertilizers, motorized weeders, and modern steaming equipment are among the materials developed to reduce work burden and improve yields. Improving rice quality. AfricaRice also intervenes in post-harvest management to limit losses and improve the quality of rice on the market. The organization also places great importance on rural women. Modern steaming units have been installed and more than a hundred women have been trained to strengthen their technical and entrepreneurial skills. By relying on research, innovation dissemination, and capacity building for producers, AfricaRice aims to contribute to a more competitive rice sector, capable of meeting the country's food needs while improving the income of farming households.