Partnership convention signatories gathered at Antanimena. Madagascar's tourism potential is attracting growing interest. Two partnership agreements were signed at the Delta Marriott Hotel in Antanimena between the Ministry of Tourism and Crafts, the Canada-Dubai Economic Chamber, and the Chamber of Commerce and Cooperation. These accords aim to strengthen the destination's appeal, improve the quality of tourism offerings, and open new markets.
Among the projects discussed is the development of the Pangalanes Canal, an emblematic site that could become a genuine tourism asset, provided accessibility and infrastructure are improved. Cleaning and rehabilitation of certain canal zones are part of this initiative.
Improving tourism appeal also requires strengthening service quality. Training and Investment
This aspect constitutes one of the main pillars of collaboration, which includes supporting professionals through training, experience exchanges, and skills development aligned with international standards. "We face real challenges, particularly in strengthening international competencies. We must support entrepreneurs to help them better penetrate foreign markets," emphasizes Andoniaina Rafidimanana, president of the Chamber of Commerce and Cooperation.
Conquering new markets is also a priority, with the objective of diversifying visitor profiles and intensifying destination promotion abroad. "This time, tourists from North America and the Middle East are particularly targeted so they can visit the country more. This will increase sector activities and expand markets to reach our objectives," states Lucie Vololoniaina, Minister of Tourism and Crafts.
This strategy aligns with implementing the destination's marketing plan, whose "necessary financing is estimated at approximately 1 million dollars annually." An investment deemed essential to increase Madagascar's international visibility and better position itself against competition.
Ihariana Sarobidy