At the press conference presenting "Kanto Miampita" yesterday, Airtel Money demonstrated its commitment beyond telecommunications. The company actively supports initiatives that showcase national talent and foster connections between artists and audiences, contributing to Madagascar's cultural and creative industry development.
Cultural Patronage
Airtel Money has chosen to partner with "Kanto Miampita," a high-level concert scheduled for July 31st at CCI Ivato. The event will feature songs from the iconic group Njila, performed by the younger generation represented by Elsie and Johanne, with Mahery also participating. This initiative aligns with Airtel's cultural patronage policy, regularly supporting projects that highlight Madagascar's artistic diversity and foster a dynamic cultural ecosystem.
"At Airtel Madagascar, we believe that connecting a country means contributing to its cultural vitality and valuing its artistic heritage. Kanto Miampita perfectly embodies this vision by honoring Njila's musical legacy while giving other artists the opportunity to bring new resonance to their work," said Julicia Ramanankavana, Head of Communications, Brands and Sponsorship at Airtel Madagascar, during yesterday's press conference at the company's Ivandry headquarters.
Unprecedented Experience
Audiences will be treated to this third edition of the event, celebrating Njila's repertoire. The group remains an emblematic figure of Malagasy music from the 1980s and 1990s, with songs that captivated generations through their melodic richness, lyrical depth, and portrayal of Malagasy society. Njila's titles, currently visiting the country, will be performed by Johanne and Elsie. This edition, also known as Tana's largest cabaret, will be further enriched by Mahery's performances, a close friend of Njila. This unprecedented musical encounter will offer audiences a dialogue between different generations of artists, embodying transmission, sharing, and reinterpretation.
Tickets are available online at Ketrika.com or through Airtel Money. "Payment via Airtel Money is completely secure," organizers confirmed. Spectators will benefit from Airtel Money services throughout the event, with simple, fast, and secure mobile payment solutions, reflecting Airtel Madagascar's commitment to enhancing participant experience through digital solutions adapted to daily needs.